gr8 workshops are the perfect way to make serious and practical steps to improve your brand in one day (or even half a day). In these tailor-made workshops, we focus on your specific challenges and questions, whether it concerns competitive decision-making regarding brand positioning, tone of voice, content creation or the optimal use of your marketing channels.
Our workshops help you and your colleagues to look at your brand, products or services in a different way. This leads to new insights, support and helps with making joint decisions. Together we will determine the strategic framework and the course on which you wish to build further.
As a rule, the workshops are run by two strategists, each with their own expertise, background and experience. Without fail this leads to effective interaction and a good dose of infectious spontaneity.
Why this workshop will be helpful to you You are about to introduce a new brand and want to learn how to communicate it effectively in the market. Or you need to sharpen or rebrand your current brand positioning.
Contents of the workshop In a tailor-made workshop, we make clearchoices concerning your brand positioning. We determine the thought leadership and matching archetype of the brand and take youthrough the steps of the brand key model. Result: a clear brand essence and matching positioning and tone of voice.
By the end of the workshop, you will have learned How to succinctly describe the why, how and what of your brand. You will also have made a choice for the tone of voice that suits this. It forms the basis for the brand story: the communicative translation of your brand identity.
I am not satisfied until it goes 'click' in my mind - and I feel I have captured the essence.
Annelieke Boeren - Copy Strategist
Target Audiences & Messages
Why this workshop will be helpful to you You want to know how, with the right content, you can be relevant to your target groups. And using which messages you can reach them and set them into action.
Contents of the workshop In a tailor-made workshop, we zoom in on your target audiences: who are we actually talking to and what do they want to see and hear from you? Using, for example, the Motivaction model, we unravel their mental habits, behaviour patterns and decision factors. And we determine which messages fit this: what resonates?
By the end of the workshop, you will have learned Which personas your target audience comprises, what their motivations and needs are, and how to respond to them with content. This gives you an important basis for your brand's content strategy.
Content Creation and Annual Plan
Why this workshop will be helpful to you You want to get started on content marketingbut require guidance: what content are you going to create, for whom, and with what purpose? And how can you best "map" that content?
The essence of the workshop In a tailor-made workshop, we will map out the storylines that match your target audiences. Using the Hero Hub Hygiene model, we will also determine the timing and 'weight' of these brand stories: what should you boost big on occasion and what should you communicate continuously but on a smaller scale?
By the end of the workshop, you will have learned Which brand storiesyou intend to tell,through which channels, and according to which timings. You can immediately start compiling the content calendar: a meticulous planningoverview of the topics to be published for the coming year.
Provide a direction for your content with relevant themes and pillars.
Social Media/ Social Media Advertising
Why this workshop will be helpful to you You want to get the most out of your social content, but you are not sure which strategyis the most advantageous. And/or you want to set up a social campaign (advertising) and want to know how to get the best out of it.
The essence of the workshop During a tailor-made workshop, we will determine with you, the smartest social media strategy for your brand. We will look at which social content works well for your target audiences and how to use and/or promote it the most advantageously.
By the end of the workshop, you will have learned What social media strategy best suits your brand. With this information, you can easily create a targeted social plan, allowing you to get the most out of your efforts and budget.
Want to get started with your brand?
A fair number of brands and campaigns have originated from one of our workshops. Would you like to work with your team with our support? Pragmatic and results-driven? In that case, gr8 is the right choice for you. Great teamwork makes great dreams work. Please send us an e-mail and together we will discuss the best approach for your organisation.