Think | the strategy
A successful partnership to build a brand is not a one-day event. It takes time. It allows the partners to grow towards each other and get the most out of it together. For the sponsor, it also means that communication goals can evolve throughout the partnership. Often it starts with building awareness. Once that is in place, it becomes more about appreciation, perception,and interaction. This evolution also applied to the Wooning Six Days. Over the years, we created content from different objectives and perspectives. First to claim a credible role as sponsor, then to generate more interest in the Wooning brand and the kitchens and bathrooms.
Create | the content
Despite the shift in objectives and evolution of the event, the content had to maintain the same character throughout the years. The Rotterdam heritage is essential in this. After all, the Six Days is Rotterdam and Wooning is the specialist in the region. Over the years we have created a wide range of content with a Rotterdam touch. A selection:
- Announcement of naming sponsorship
- The Wooning Six-Day Trophy
- Interview series 'At the kitchen table with...'.
- Activation Jan Janssen