Building a global brand is a long-term journey. At Bostik, huge strides have been made in recent years in terms of the brand story. For example, Bostik, the adhesive solutions business within the Arkema Group, launched the brand promise "Attached To Your World" several years ago. In addition to the broad impact Bostik's solutions have on everyday life, innovations and collaborations make every effort to make the adhesives industry and the world around us more sustainable.
Recently, a new chapter was added to Bostik's brand story: a brand new Brand Movie. For both the strategic approach, film creation and launch of the movie, gr8 was hooked up. About a strategic script, global collaboration and making the invisible visible.
From Producer to Global Brand - The Bostik Brand Movie